Or does it? Communication is a cornerstone of business, society, life in general. It is ridiculously easy to miscommunicate a message... or to promote a message in a way that will only benefit particular groups or individuals.
Amongst the many “hurt at work?” ads on the TV, there is one that grates. A workman installs an alarm system, and states that he was “given the wrong type of ladder” to do his job. The picture shows a wooden ladder leaning against the wall with said workman standing at the top, and about to use an electric drill. The next image is ladder and drill and workman in a crumpled heap on the floor. Finally, recovered from his ordeal, the workman is clutching a cheque in payment for his injuries received. Job done.